How To Be Your Own Publicist

by Jessica Hatchigan

A book review for Active Christian Media.

Anyone with a business or ministry could learn a few things from Jessica Hatchigan's book on public relations. The focus of the book is about how to write "newsworthy" press releases. Set up like the popular books for "dummies" and "idiots", this book teaches you the basics of what a publicist does without making you feel like a complete imbecile. And for me, most days, that's saying something.

All kidding aside, I found the book to be very readable. And with it's step by step process, it has the ability to bring a complex business into language and tasks that are achievable and that can be measured by success. I plan on using these new "news" skills in my own life and work.

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