What's in a name?

From webpronews.com:

Custom Domain Names Catch On At Blogger by Doug Caverly

"Google's Blogger just got a lot more flexible: It will now support custom domain names for your blog. "We'll continue to host all your content as before, but it will be displayed at your new address," promises a post at Blogger Help.

The post, which WebProNews contributor Philipp Lenssen discussed on Google Blogoscoped, also points out that the update works "unlike FTP publishing, which requires you to buy both a domain name and a hosting service."

The timing of this update is rather interesting, given the negative press that Google has encountered recently. As our own Joe Lewis wrote, there was a veritable "firestorm of negativity . . . concerning the company's practice of advertising its own services as 'tips' in SERP pages queried by users."

Joe's article, written yesterday, then noted that, "at least for today, the company has put that practice on hold." Now, one day later, the "hold" has continued, and Google may be trying to get back into everyone's good graces with the Blogger update.

It's also entirely possible that Google has been planning this update for days, weeks, or months, but what would Friday be without a conspiracy theory or two?"

Good news for blogspotters? You decide. Read More...

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